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class="zx_from"> <p><span></span></p> </div> <div id="tl4bfyk" class="zx_from2"> <p><a href="/index.php?m=content&c=rss" target="_blank"><img src="/statics/images/ico11-1.gif" alt="RSS訂閱" /></a> 【<a href="javascript:;" onClick="$j('cntrBody').css('font-size','16px')">大</a> <a href="javascript:;" onClick="$j('cntrBody').css('font-size','14px')">中</a> <a href="javascript:;" onClick="$j('cntrBody').css('font-size','12px')">小</a>】</p> </div> </div> <div id="tl4bfyk" class="clear"></div> <div class="tl4bfyk" id="cntrBody" class="zx_txt"> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 改革開放幾十年來，我國社會的各個領(lǐng)域都發(fā)生了翻天覆地的變化，時間可以讓定位不準(zhǔn)的行業(yè)領(lǐng)軍企業(yè)滑落神壇，時間也可以讓有遠(yuǎn)見的落后企業(yè)獲得霸主地位。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 在<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">空調(diào)</span>行業(yè)，陶建幸領(lǐng)導(dǎo)的曾經(jīng)的空調(diào)霸主向我們證明了站在時代前沿的重要性以及“術(shù)業(yè)有專攻”的正確性，<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">春蘭</span>空調(diào)正在被遺忘，它衰落原因主要是互聯(lián)網(wǎng)潮流下的錯誤定位和困難重重的多元化轉(zhuǎn)型。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <b style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-weight:700;">一、創(chuàng)業(yè)之前：只想端“鐵飯碗”</b> </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 陶建幸，1953年出生于<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">江蘇</span>丹徒，家境一般。他小時候一直跟著父母在生產(chǎn)隊中干活，為了掙工分，減輕家中的生活負(fù)擔(dān)，陶建幸在上學(xué)之余也會幫助父母做一些力所能及的事情。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 在眾多同齡的伙伴中，陶建幸算是個比較早熟的孩子，他很少在父母面前撒嬌或是無理取鬧，更多的是幫助父母。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1970年，十七歲的陶建幸進入了江蘇的泰州農(nóng)機廠工作。陶建幸在少時就很聰明，學(xué)習(xí)非常好，本來準(zhǔn)備走上學(xué)習(xí)之路，以后能有個“鐵飯碗”過活就可以，無奈世事變遷，陶建幸的學(xué)習(xí)之路斷了，他也只好進入農(nóng)機廠工作。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1973年，陶建幸獲得一個機會，進入了南京大學(xué)讀書，并且在一年后加入了我黨，此時的他又可以通過學(xué)習(xí)重新獲得他所希望的“鐵飯碗”。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1977年，陶建幸從南京大學(xué)畢業(yè)，他順利地成為了泰州冷氣設(shè)備廠技術(shù)員，這個冷氣設(shè)備廠就是日后讓陶建幸名噪一時的春蘭集團的前身。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1982年，他又任泰州市機械冶金工業(yè)公司技術(shù)科副科長。1985年，陶建幸成為了泰州冷氣設(shè)備廠廠長。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <img src="/uploadfile/2020/0819/20200819093942918.jpg" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:middle;" /><br style="box-sizing:border-box;margin:0px;padding:0px;border:0px;" /> </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <b style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-weight:700;">二、陶建幸改革后的春蘭集團：春蘭空調(diào)一鳴驚人</b> </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 春蘭空調(diào)以前是一個國有企業(yè)，后來因為經(jīng)營不善，瀕臨破產(chǎn)。1973年，春蘭集團創(chuàng)立之時，春蘭空調(diào)就已經(jīng)出現(xiàn)了，只不過此時的名聲并不響亮，因為江蘇泰州冷氣設(shè)備廠的主業(yè)并不是空調(diào)，市場上也因為生活水平依然低下而對空調(diào)的需求較少，所以春蘭空調(diào)還處于，默默無聞的狀態(tài)。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1985年，由于江蘇泰州冷氣設(shè)備廠的發(fā)展出現(xiàn)了問題，陶建幸接手了瀕臨破產(chǎn)的江蘇泰州冷氣設(shè)備廠。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 當(dāng)時的人都認(rèn)為他接手的是一個爛攤子，難以成形，但是陶建幸在接手后的第二年就進行了雷霆式的改革，包括技術(shù)改革，裁退效率低下的工人等，結(jié)果在反響很好，當(dāng)年就實現(xiàn)了扭虧為盈。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1989年，江蘇春蘭<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">制冷設(shè)備</span>有限公司正式成立，陶建幸任董事長兼總經(jīng)理。春蘭公司成立后，陶建幸立刻組建了國內(nèi)的全性能空調(diào)生產(chǎn)線，并為春蘭空調(diào)注冊了商標(biāo)，防止技術(shù)外泄。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 同時，他為了能夠集中資金和人力發(fā)展春蘭空調(diào)，他果斷地減少了其他產(chǎn)品的生產(chǎn)和投資，功夫不負(fù)有心人，春蘭空調(diào)終于迎來了高速發(fā)展時期，它的名聲也越來越響，春蘭空調(diào)已經(jīng)是無人不曉的空調(diào)品牌，所以它的市場占有率和品牌影響力都在大規(guī)模增長。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1995年，春蘭空調(diào)因其知名度和銷售額獲得了“空調(diào)”的稱號。在國際上，春蘭空調(diào)也成了世界排名前七名的空調(diào)，全球臺靜音空調(diào)出自春蘭之手，一時間引起國際社會的關(guān)注。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 在國內(nèi)，春蘭空調(diào)從1990年到1997年的八年時間里，一直蟬聯(lián)國內(nèi)空調(diào)行業(yè)的銷售量首位，還生產(chǎn)出了臺一拖多變頻空調(diào)，是名副其實的“空調(diào)”。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1996年，春蘭空調(diào)以一百零八萬臺的成績位列，現(xiàn)在火熱的<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">格力</span>、<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">美的</span>和<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">海爾</span>還都排在春蘭空調(diào)的后面。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 往后的幾年里，春蘭空調(diào)的銷售仍然勢頭迅猛，同時產(chǎn)品的質(zhì)量也經(jīng)得起測試，可以無障礙運行六萬多小時，也就是七年的時間。在春蘭空調(diào)步步高升之際，春蘭公司的決策層又對春蘭空調(diào)進行了重新定位。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <img src="/uploadfile/2020/0819/20200819093942648.jpg" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:middle;" /><br style="box-sizing:border-box;margin:0px;padding:0px;border:0px;" /> </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <b style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-weight:700;"> 三、定位錯誤，春蘭空調(diào)開始走下坡路</b> </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 1996年5月，春蘭公司召開了一場發(fā)展戰(zhàn)略研討會，陶建幸提出了一個設(shè)想，也正是這個新定位導(dǎo)致了春蘭集團后期發(fā)展被格力等后起之秀所超越。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 陶建幸認(rèn)為經(jīng)過長期的發(fā)展，國內(nèi)的空調(diào)市場已經(jīng)飽和，利潤空間也越來越少，空調(diào)已經(jīng)是一個夕陽產(chǎn)業(yè)，發(fā)展前途令人堪憂，而摩托車、汽車等產(chǎn)業(yè)才是朝陽產(chǎn)業(yè)，所以春蘭空調(diào)應(yīng)當(dāng)減少對空調(diào)的投資，加大對摩托車和汽車等行業(yè)的投資。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 這些設(shè)想在當(dāng)時的反響是好壞參半，如今看來，陶建幸的設(shè)想只是半對半錯，對的是當(dāng)時的汽車行業(yè)確實有利可圖，錯的是空調(diào)行業(yè)并不是夕陽產(chǎn)業(yè)，因為許多農(nóng)村地區(qū)還沒有普及空調(diào)，而且空調(diào)的技術(shù)還可以繼續(xù)提升。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 雖然此話爭議頗多，但是春蘭集團還是減少了對空調(diào)的投資，走上了多元化的道路，展開了摩托車、汽車、房地產(chǎn)等領(lǐng)域的投資。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 陶建幸的多元化投資早開始于1994年，只不過在1996年的發(fā)展戰(zhàn)略研討會上終定型。初期，春蘭集團在摩托車領(lǐng)域的投資大獲其利，所以春蘭集團的觸角伸得更遠(yuǎn)，范圍更廣。1996年，春蘭集團與韓國一集團合資生產(chǎn)電<span style="box-sizing:border-box;margin:0px;padding:0px;border:0px;background-color:transparent;color:#3D464D;text-decoration:none;outline:none;" class="blue">冰箱</span>，之后又伸展到洗衣機等領(lǐng)域。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 進入二十一世紀(jì)以來，隨著互聯(lián)網(wǎng)的發(fā)展和普及，陶建幸抓住機遇，還涉足了新能源、IT行業(yè)、金融投資和房地產(chǎn)等，可以說陶建幸的野心越來越大，凡是可以謀利的行業(yè)，他都會進行投資，似乎是要締造一個“春蘭帝國”。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 然而，雖然陶建幸暫時在其他行業(yè)進行的投資都收獲頗豐，但是他的主業(yè)春蘭空調(diào)進入二十一世紀(jì)后的發(fā)展?fàn)顩r就不太好。從1999年開始，春蘭空調(diào)的銷售量開始下滑，影響力和市場占有率也逐漸被格力、美的等空調(diào)占領(lǐng)，春蘭空調(diào)的“空調(diào)”稱號也不再屬于春蘭。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 2005年，春蘭空調(diào)的銷售量僅為七十多萬套，被格力甩了一大截。2006下降為七十萬套，一年后，直接下降至五十五萬套，排名也跌出行業(yè)的前十名，此后春蘭空調(diào)再也沒有回到行業(yè)龍頭老大的地位。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 對于昔日穩(wěn)坐空調(diào)行業(yè)老大位置的春蘭空調(diào)，格力電器的創(chuàng)始人朱江洪還是非常羨慕春蘭空調(diào)的，他也一直在模仿春蘭，可見當(dāng)時春蘭空調(diào)的火爆程度。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 然而，如此有發(fā)展前景的春蘭空調(diào)卻因為決策層的錯誤定位而風(fēng)光不再，從實際來看，陶建幸在當(dāng)時的顧慮和多元化投資是可以理解的。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 因為春蘭集團的春蘭空調(diào)已經(jīng)熱賣多年，所以決策層理所應(yīng)當(dāng)?shù)恼J(rèn)為空調(diào)已經(jīng)普及了，所以空調(diào)市場的需求量就會減少，所以空調(diào)行業(yè)已經(jīng)是一個夕陽產(chǎn)業(yè)，然而這只是一方面，技術(shù)的革新是可以拉動以空調(diào)的更新?lián)Q代為主的新需求。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 再者，多元化的發(fā)展是可以理解的，俗話說：“雞蛋不能放在同一籃子里”，陶建幸正是抱著這樣的一個心態(tài)開啟了多元化的投資。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> 然而雞蛋分籃放的前提是要放好籃子，否則所有的籃子都只會落個雞飛蛋打的局面，陶建幸就是這樣，他在多元化投資的同時居然減少了對空調(diào)的投資，所以春蘭空調(diào)的衰落也是自然而然之事。 </div> <div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;color:#3D464D;font-family:" font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:#ffffff;text-decoration-style:initial;text-decoration-color:initial;"=""> <p> 春蘭空調(diào)的雖然已經(jīng)衰落，從昔日的行業(yè)企業(yè)發(fā)展為行業(yè)衰落者的發(fā)展軌跡也令人遺憾，但是它的經(jīng)歷卻給了我們經(jīng)驗和教訓(xùn)：在多元化投資的同時也要兼顧主業(yè)，切不可忘記根本。 </p> <p> <br /> </p> <p> <br /> </p> <p> <br /> </p> <p> <p class="MsoNormal"> <span style="mso-spacerun:'yes';font-family:宋體;mso-ascii-font-family:Calibri;mso-hansi-font-family:Calibri;mso-bidi-font-family:'Times New Roman';font-size:10.5000pt;mso-font-kerning:1.0000pt;"><span style="font-family:宋體;">網(wǎng)站小地圖</span></span><span 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